© Kaufmann & Fabry Co
The General Motors Company displays the cars that are made in their various factories across the country, but also refrigerators and other motorized appliances, and offers a variety of animations in their pavilion which is located east of Leif Eriksen Drive opposite the 31st Street entrance.
The company was the first to be interested in exhibiting at the World's Fair, and so General Motors built a large rectangular building, 150 metres long and 100 metres wide, which was completed a month before the opening day.
Through the street-side entrance, the visitor enters a large hall that leads to a balcony overlooking an assembly plant where visitors can watch the actual manufacture of the car. This "factory" is 130 metres long and 30 metres wide, and the viewing platform runs the full length.
To the north and south of the entrance hall are located exhibition areas, and above the entrance stands a 55-metre tower. Part of the lower level of the building is dedicated to truck displays and other exhibitions.
A conference room with a stage is located in another section of this floor.
The main products on display in the main hall include Cadillac, La Salle, Pontiac, Chevrolet, Oldsmobile and Buick automobiles as well as Fisher organizations, and General Motors trucks.
The structure is a steel frame with an exterior cladding of sheet metal and wall panels. The window frames are also steel. The colours of the many walls are accentuated by special lighting at night to present an exotic panorama of colour.
©Official Guide Book 1933-1934