Switzerland - Expo Paris 1937
The Swiss pavilion was presented as a huge, light and airy showcase that served the dual purpose of allowing for convenient circulation and highlighting the objects on display.
The watchmaking industry of La Chaux-de-Fond, the textile industries of cloth and knitwear, embroidery from St. Gallen, ceramics, enamels, bookbindings, wooden objects, metals, tourist events, archaeological treasures - all these elements were coordinated according to the collective principle, i.e. corporate groups rather than individuals were exhibited.
Frescoes, photographs, coloured reliefs, dioramas constituting, under the name "Face of Switzerland", a series of images on the intellectual and social life of the country, its customs, its institutions, its costumes, its societies, amused the eye and enlightened the mind.
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