The Swiss pavilion was presented as a huge, light and airy showcase that served the dual purpose of allowing for convenient circulation and highlighting the objects on display.
The watchmaking industry of La Chaux-de-Fond, the textile industries of cloth and knitwear, embroidery from St. Gallen, ceramics, enamels, bookbindings, wooden objects, metals, tourist events, archaeological treasures - all these elements were coordinated according to the collective principle, i.e. corporate groups rather than individuals were exhibited.
Frescoes, photographs, coloured reliefs, dioramas constituting, under the name "Face of Switzerland", a series of images on the intellectual and social life of the country, its customs, its institutions, its costumes, its societies, amused the eye and enlightened the mind.
Copyright By Société pour le Développement du Tourisme