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Pavilion of Economic Life - Expo Montreal 1967

Pavilion of Economic Life at the Exhibition Expo Montreal 1967
© expo67
Architect(s) : Menkes & Webb

A group of 24 major Canadian companies have formed a non-profit corporation - the Canadian Economic Foundation - to build a pavilion dedicated to Economic Life.

Thirty forty-foot high pylons of various colours draw the visitor's attention. They are surrounded by a circular building, whose exhibits and other facilities are arranged in two interlocking circles. Shows illustrate the functioning of business in the contemporary economic system.

First, a turntable introduces each of the sponsoring companies. In the central part of the pavilion, a show on the principles of economics is presented, using the most modern animation techniques. A life-size puppet named Henry is trying to find his way in a constantly changing world and wants to find his way in the laws of competition that determine the place of people and the price of things. Henri soon understands that the will to succeed must be accompanied by effective preparation. He must go to university; here he is. The professors give their lectures in song; they teach sociology, economics, anthropology and, naturally, music. They harmoniously explain the principles on which our modern society is based and reveal how, with a population of only twenty million, Canada has been able to develop and build an industry.

An electronic computer answers visitors' questions. One of the sponsors - a radio station - has set up a studio from which it broadcasts reports on Expo 67.

© Expo67 - General Report