Traditional Japanese design is a fabulous world. The land of craftsmanship was showing that its reputation was justified.
"Beauty in Everyday Life" was the theme of this exhibition, which was presented in a modern building that reflected the design of a classic Japanese home.
True Japanese craftsmanship is the product of an anonymous artist, who in fact does not see himself as an artist. Rather, he creates objects for everyday use, normally by following the methods of manufacture that have been passed down from father to son for generations. The products are often not for sale, but are intended to help him and his family. There is a great simplicity in Japanese craftsmanship (synthetic materials are never used). Without pretension each product is an object of art, from a tea cup to a toy, and has a beautiful design, beautiful colours, simplicity that is a typical Japanese taste.
There were about 500 products collected from all over Japan, from the north of Hokkaido to the south of Okinawa. The exhibition changed regularly throughout Expo'70.
There was a section of ancient crafts, reflecting Japanese life in other regions. A modern section showed how art design and techniques had evolved from ancient times to the present. Another section presented recent works by artists who still work with ancient techniques.
Some of the works on display were presented by the Japan Folk Crafts Museum Foundation in Tokyo and the rest were collected especially for Expo'70.
When Expo'70 closed, the pavilion became a permanent museum. It was donated by the 17 companies, which participated in its creation, to the Osaka Prefecture.