International Exposition of Zaragoza 2008 - Expo 2008

Water and sustainable development

June 14, 2008 - September 14, 2008

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UN at the Exhibition Zaragoza 2008

© Philippe Lemaire

The UN presents a discourse based on the voices of graphic designers from around the world who specialise in the production of posters with social content. This group of professionals has collected in a plastic way their vision of the problems that cause the shortage and mismanagement of water resources in the world and their repercussions. On this occasion, the collaboration of different voices from the United States, Iran, Belgium, Korea, Israel, Mexico, Colombia, Argentina, Switzerland, Denmark, Poland, Slovenia or Bosnia was counted on to succeed in bringing together different cultures with water through the UN Pavilion. A picture is worth a thousand words is the motto that serves as a starting point. The enormous avalanche of information and technology that the Expo implies for the visitors forces them to look for a counterpoint, a differentiated and above all intelligent proposal that emphasises the concept of communication. Forms of exceptional simplicity and purity, together with the use of artistic design, give the proposed design its own personality, in order to create a greater communicative impact through the sensitivity of certain artists linked to social issues.

© Exposicion International Zaragoza 2008