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Grundfos - Expo Zaragoza 2008

Grundfos at the Exhibition Expo Zaragoza 2008
© Philippe Lemaire

The journey through the water cycle is instantaneous when entering the pavilion of the Danish company Grundfos. The visitor enters a cold cave where the flow of water on the hard rock can be heard. Immediately, the initial thrill is replaced by the energy and adrenaline shock of a Grundfos pump shooting water towards the ceiling and spraying the visitor as it passes. At the end, the particular journey of this precious resource ends in nature, once properly treated, and the viewer, by means of a sensor, goes outside. This exhibition offers an experience unknown until now in Europe, that offered by four-dimensional cinema. Special effects and interaction enrich the atmosphere of the pavilion. The water molecule presides over the exhibition. Grundfos sees its product image and values reflected in the Expo slogan, Water and Sustainability. The company, founded in Denmark in 1945, started small and is now present on four continents and in over 50 countries. Its bombs and hydraulic systems are used in a multitude of areas: service buildings, industries, supplies.

© Exposicion International Zaragoza 2008