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Italy - Expo Yeosu 2012

Italy at the Exhibition Expo Yeosu 2012
© Jung jingho

Located in the central area of the Expo, the Italian pavilion is equipped with state-of-the-art technology: LED screens, Wi-Fi coverage, audio-visual simulation and high definition holographic projections.

The Pavilion has an area of over 1,600 m2, divided into display and promotional areas for commercial and catering services, as well as a mezzanine reserved for meetings and presentations for companies and institutional partners.

At the end of the visit, visitors to the Italian Pavilion can see a special display area dedicated to the 2015 World Expo in Milan.

The pavilion logo

The brand/logo, which is the conceptual and visual synthesis of the Italian pavilion, was inspired by the compass rose symbol, which recalls the maritime tradition, an identifying feature of Italy.

The sign, a sixteen-pointed star, indicates the direction of the Mediterranean winds with their associated cardinal points, and thus recalls the theme of the Yeosu Expo 2012, which aims to chart a course for future policies on oceans and coastal conservation.

The proposed chromatic elements are reminiscent of the colours of the flag with the addition of two shades of blue, reminiscent of the sea.