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Hungary - Expo Brussels 1935

Hungary at the Exhibition Expo Brussels 1935
© L'Epi
Architect(s) : de Gyorgi

This pavilion, one of the most attractive of the Exhibition, was located on Gros Tilleul Avenue, opposite the Italian Palaces; it was the work of Gyorgi, one of the most renowned architects of Budapest and a member of the younger generation; his projects had nevertheless received the approval of the National Artistic and Literary Council. The building was simple in design and light in the traditional Hungarian style.

On either side of the main entrance, three large display cabinets showed the export products of Hungarian agriculture on the one hand, and old documents on Hungarian folk art on the other. At each corner of the façade, a statue with architectural lines completed a most successful ensemble.

In the centre of the hall of honour, a parterre of white hydrangeas surrounded a bust of the regent Horty; this very sober room was decorated with characteristic works by Hungarian artists: Amongst others, there were paintings by Benczur, Mun-kaczy, Sziniey Merse, statues by Oscar Varga, old paintings, a king's mask carved in stone and dating from the 12th century, as well as curious specimens of peasant art, the only one that the hardships allowed the Hungarians to practice for centuries.

On the left and right, a tourist section invited travellers to take an interest in Hungary; photos, dioramas, posters, and photo montages revealed beauties of all kinds that were generally little known. The interior decoration was designed by the painters Odôn Szabo and Basilides Barna; the young artist Mallasz decorated the tourist section, especially the one related to the country's thermal and bathing resources.

A stylish bar next to the entrance offered visitors the opportunity to taste Hungarian specialities washed down with the famous Tokaj wine; ladies in national costume were serving them.

In a room to the right was the exhibition of domestic industry and decorative arts: popular ceramics, embroidered or appliquéd fabrics, wooden sculptures, porcelain and earthenware, lace, some of which were donated to the Royal Museums of the Fiftieth Anniversary.

In the showcases of the agricultural group, there were 23 systematically arranged agricultural export items. Instructive graphics and animals sculpted by Mr. Georges Vastagh completed this attractive display.

The textile group included the manufacturers of 21 Hungarian factories of silk, natural and artificial, wool, jute, hemp - from the raw state to various manufactured articles; finally, the fur industry.

In the iron and metal group, photographs showed the world-famous steelworks and engineering plants. The chemical industry group included shipments from eleven factories: pharmaceuticals, glues, starches, rubber products, plant protection products and chemical fertilizers.

The leather industry group represented the four largest Hungarian factories; the ceramics section exhibited articles for interior decoration and hygiene; artistic ceramics were displayed in the showcases of the Salon d'Honneur and the Decorative Arts section. The Tobacco Company was also represented in a pleasant and practical way.

© Le Livre d'Or de l'Exposition Universelle de Bruxelles 1935