© Exposition d'Anvers 1930
The last twenty-five years have seen the revival, the complete modernisation and the undisputed success of the chocolate and confectionery industry in Belgium, which has become one of the most interesting industries for the national activity and unquestionably a major food industry. The factories are perfectly equipped and possess a wealth of the most advanced equipment. They are models of their kind and can compete with all the producers in the world.
If, since the end of the war, the Belgian chocolate industry has been further modernised so as to possess equipment that is absolutely up to the latest mechanical improvements, it must be added that the production capacity has only been slightly increased; the modernisation of the equipment has been carried out almost exclusively with a view to constantly improving quality, a result that has been fully achieved. Belgian chocolates are now as famous as the best foreign chocolates; they are bought and consumed in all countries on a par with the best. This reputation is due as much to the quality as to the finish and the good taste of the packaging and presentation.
At present, the Belgian chocolate and confectionery industry has about 56 factories or plants employing 8,000 people, using 10,000 horsepower and with a daily production capacity of 300,000 kg of chocolate and various confectionery items. Of course, this production capacity is not all used. Exports of Belgian chocolates nevertheless represented in round figures six million kilograms in 1929 for a value of 99 million francs; these exports brought the reputation of Belgian chocolates in the most distant and diverse countries among which we will quote, in principal order: Canada, the Canary Islands, Ceylon, China, the Belgian Congo, Denmark, Egypt, the Establishments of the Straits, the United States, France, Gibraltar, Hong Kong, British India, Dutch India, French Indo-China, Ireland, Japan, Malta, Morocco, Mesopotamia, Norway, the Netherlands, the United Kingdom, Saarland, Siam, Sweden, Syria, Tunisia, Turkey and the Union of South Africa. And if the proverb says that no one is a prophet in his own country, we can answer that during the same year of 1929, foreign manufacturers only sold one hundred thousand kilograms of chocolate in Belgium and that the majority of this shipment only passed through Antwerp to overseas countries. This fact proves that the Belgian consumer naturally favours domestically produced products.
Participants at the Antwerp Exhibition 1930:
Chocolaterie Antoine, Brussels; Chocolaterie César, Antwerp; Chocolaterie Clovis, Pepinster; Usines De Beukelaer, Antwerp; Etablissements Ad. Delhaize, Brussels; Etablissements Delhaize Frères "Le Lion", Brussels; Biscuiterie Drapeau, Antwerp; Chocolaterie Duc, Antwerp; Chocolaterie Grétry, Liège; Usines Gevers, Antwerp; Chocalat and Cacao Kwatta, Bois d'Haine; Usines Liga, Antwerp; Chocolaterie Martougin, Antwerp; Chocolaterie Meurisse, Antwerp; Chocolaterie Meyers, Brussels; Biscuiterie Le Paon, Brussels; Chocolaterie des Patrons Pâtissiers, Brussels; Biscuiterie Parein, Antwerp; Biscuiterie Phœ-nix, Antwerp; Usines Ruelle, Brussels; Chocolaterie Tobler, Brussels; Usines Victoria, Brussels
The administrative headquarters of the Chambre Syndicale de la Chocolaterie et de la Confiserie Belges is located in Brussels, 19, rue des Chartreux.
©Le livre d'or de l'Exposition Internationale Coloniale, Maritime et d'Art Flamand - Anvers 1930