Milan World Expo 2015 - Expo Milano 2015

Feed the planet, Energy for life

May 1, 2015 - October 31, 2015

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Save the Children

Save the Children at the Exhibition Milan 2015

© Philippe Lemaire

Architect(s) : "Argot" Study of Milan

Save the Children is participating in the Expo with an Experimental Village, a welcoming place made of simple materials such as wood and bamboo and recycled materials. It is surrounded by green space and is located on an 800 square metre site. Outside, there are cultivated areas and gardens, reminiscent of the structures seen in the countries where the organisation works.

"Save the Children is the largest and most important independent international children's rights organisation.

The pavilion was designed by "Argot" Etude of Milan, and includes wooden structures, walls in various natural materials and with a green roof (green grass and simple metal sheet) to link the principles of ecology of self-construction and reuse, in perfect harmony with the production philosophy Legnolandia (the builder of the pavilion).

The pavilion's wooden structures recreate a hypothetical village where visitors can find images of distant places, which refer to those realities of the world in which it operates

Inside the village, interactive, digital and analogue installations and sensory experiences raise awareness of the impact of malnutrition on many children, of good feeding practices and of the crucial role of the mother, through her close and intimate relationship with the newborn and child, in ensuring good nutrition, care and the transmission of good feeding habits.

The concept

At the beginning of the tour, the visitor is invited to pair up with one of the children who benefits from the organisation's interventions through an installation called the birth machine.
After receiving his or her new identity and the birth bracelet, the visitor begins a journey through 5 areas of the village. They discover the story of the child they are paired with and experience situations from their life, trying to imagine what their life would be like if they were born somewhere else and what they can do to change the life of that child. Be the Change is the recurring "call to action" in the village!

Demonstration areas and facilities, such as the community garden, are also located in the green space. Save the Children Village hosts various events and tours specially designed for schools, partners and testimonies, with the possible presence of government representatives and other charities.

Participation in Expo Milano 2015 is an important step in bringing these issues to the attention of institutions and in raising visitors' awareness of the causes and effects of malnutrition, asking them about the challenges and the most effective solutions to combat it.