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Angola at the Exhibition Expo Milano 2015
© Ignacio Gallego
Architect(s) : António Gameiro, Paula Nascimiento

The theme chosen for the Angolan participation is "Food and Culture: Education for Innovation", a theme that allows for a broader reflection rooted in the culture, soul and expression of a country through its rich culinary culture.
In this spirit, Angola wants to show the world the richness and cultural diversity of Angolan cuisine, as well as the rituals and traditions associated with it.
The Angolan exhibition intends to be a journey, engaging visitors in discovering aspects of Angolan culture, both native and assimilated from other cultures, the products that form the basis of the Angolan diet, what these products are and how they will be used by current and future generations towards a healthy and sustainable lifestyle.
The slogan "Education for Innovation" is geared towards the future - the sense of education essentially to take care of the future and innovation, a word in constant redefinition, keeping in mind the knowledge, awareness and perceptions for visitors that Angolans are building their own future.

Conceptual and pedagogical plan

"Food and Culture" allows for a broader reflection on social behaviour, identity and lifestyle and its relationship with history and culinary traditions.
In this perspective, "education" is understood as the effort to raise awareness at different levels of Angolan society towards the subject of nutrition and food.
Whether it is education in schools and colleges, the effort to create regulations for locally produced and imported food products or the introduction of standards for local food and markets.
"Innovation' implies on the one hand the encouragement of 'good practices' found locally in Angola, such as the centuries-old wisdoms and customs that research has revealed to be healthy and sustainable, and on the other hand integrating new technologies and high-level science for a fully holistic development path.
The Angolan exhibition showcases both efforts, with a special focus on the role of women as pillars of the country's transitional wisdom and food supply chains.
Women play a very important role in the production and preparation of food, and are influential in the cultural processes of motherhood, family management, hygiene, health, safety, home economics and education - not only facts, but also in the direct transmission of culture and values.

Architecture and technology

The colourful, and distinctly African, full-length pavilion was designed by António Gameiro and Paula Nascimiento.
The structure uses a prefabricated system of steel and laminated wood beams, allowing for easy disassembly and recycling.
A ramp that runs the length of the building allows visitors a glimpse of the various exhibits on their way to the terrace, which is an educational vegetable garden.
The exhibition rooms open onto a central patio, occupied by a large laminated wood, the "exhibition tree", which is a nod to the traditional Angolan baobab.
The Pavilion aims to present the concepts listed above and a clear expression of these contents.
To achieve this, the pavilion has implemented all the technologies at its disposal, to create an integrated indoor/outdoor exhibition environment that enhances and engages visitors with Angolan life.

The Angolan pavilion also contains an art gallery area and two catering areas.
There is also an administrative area, clearly separated from the exhibition area.

The aim is to create a memorable experience by inviting participants to enjoy Angolan life both through the use of technology and augmented reality but also by providing tactile and physical experiences, such as interaction with natural materials.

Exhibitions and active content

"Food and Culture: Education for Innovation" to convey the message that Angola is growing and developing its own methods of food safety and control.
Visitors have an interactive experience that highlights these efforts and are able to understand the relevance in a broader context of Angola, conveying a general idea of the country and its geography, cultural heritage, history and diversity.
There are also performances, animations and cultural shows by Angolan groups, both inside the Pavilion and outside on Expo stages. All of this helps to convey the messages of the chosen theme, the vitality of the Angolan people and their positive outlook on the future, ready to interact with visitors and other participating organisations.

Commercial activities and food services

The Angolan pavilion has two restaurants, one for normal "public" Angolan dishes and a second smaller restaurant, which is a laboratory for creating the "New Angolan Cuisine".
In addition, there is also a bazaar selling Angolan handicrafts, music recordings and merchandising items; part of the area is also a themed bazaar, offering Angolan teas, coffee and dried fruit.