Milan World Expo 2015 - Expo Milano 2015

Feed the planet, Energy for life

May 1, 2015 - October 31, 2015


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Morocco

Morocco at the Exhibition Milan 2015

© Cesco 82

Architect(s) : Oualalou+Choi

Morocco seeks to reflect the diversity and richness of the kingdom.

The pavilion is a reflection of this Berber architectural model, characteristic of the south of the country, perfectly adapted to its environment, to the way of life of its communities and to the threats of aggression of ancient times.


Theme: Morocco, a journey of flavours

The theme chosen by Morocco is simple and straightforward, based on the axis of sensory discoveries, including food and a rich and renowned gastronomy.
It invites you to come and discover the diversity and richness of the kingdom through your senses.
Once inside the pavilion, the visitor will move from one region to another, from North to South, discovering the different terroirs and the agronomic challenges inherent to each region.
This journey will allow the visitor to grasp the diversity of know-how and good practices that Morocco has put in place, whether it be its production techniques, its control of water or its preservation of the environment, hence its participation in the Milan 2015 World Expo, under its theme "Feeding the planet, energy for life".
The Moroccan pavilion, a combination of tradition and modernity, promises visitors a unique experience that will appeal to all their senses: the pleasure of scents, contact with beautiful materials, atmospheres of light and colour, refreshing shadows, soundscapes and subtle tastes.
It is in this diversity that the visitor's imagination is transported.

Architecture
The Moroccan Pavilion is located on a 2,900 m² plot of which 1,300 m² is built.
The Moroccan pavilion is a Kasbah.
Built in wood and earth, it respects an architectural approach in line with the theme of the World Expo, which is to favour sustainable development.
It is a reflection of the Berber architectural model, characteristic of the south of the country, perfectly adapted to its environment, to the way of life of its communities and to the threats of aggression of ancient times.
Organised in a slim volume along the entire length of the site, the exhibition in the Moroccan Pavilion is a fluid and continuous walk.
Nestled in a garden representing five Moroccan ecologies, the visitor is offered a rich and rhythmic sensory experience.
These five ecosystems accompany the journey from north to south.
They embody the diversity of the Moroccan countryside and landscapes.
From the northern Mediterranean provinces and the water-rich plains of the Centre, through the rich, urban and industrial ocean coast and the Atlas mountains at the heart of the rural identity, to the provinces of the Deep South.
The visit ends with a Concept Store offering carefully selected products of Moroccan culture, including local food products, wellness products and handicrafts to international standards.