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Swatch EXPerience - Expo Milano 2015

Swatch EXPerience at the Exhibition Expo Milano 2015
© Philippe Lemaire

Swatch is present at Expo Milano 2015 with an innovative shop, "Swatch EXPerience": the allegory of a carousel recalls the playful character of the brand and offers a fun attraction for children of all ages.

There are also three large street food displays: a Sicilian cart for the Dolce Vita Mediterranean collection, a hot dog cart for the urban watches, and an ice cream cart featuring fun watches.

The Dolce Vita Mediterranean Collection, comprising four watches - Tomatella, Onione, Vitamin Boost, and Sardina - Swatch is dedicated to the pillars of Mediterranean food, highlighting how good food can be both healthy and enjoyable. The four styles are also available in a special "food pack" in a limited edition of 500, available exclusively at the Swatch Experience shop.