Future Banking by Emirates NBD & Emirates Islamic - Expo 2020 Dubai
Covering an area of approximately 300m2 in Al Wasl Avenue, the Bank of the Future space consists of five distinct modules, each housing deeply immersive, interactive and engaging exhibits that highlight the evolution of technology, robotics and artificial intelligence. that shed light on the role banks will play in meeting the future needs, aspirations and goals of customers. The exhibits, based on innovative and futuristic concepts, will allow millions of visitors from around the world to experience a variety of virtual characters and discover cutting-edge banking initiatives aimed at meeting the challenges of tomorrow.
Drawing on Emirates NBD and Emirates Islamic's customer-centric philosophy, and developed in partnership with leading global players, each exhibit has been designed to have a meaningful and lasting impact, leveraging emerging technologies, data, the power of ecosystems and new business models and opportunities.
Exhibits include an urban agriculture concept demonstrating the opportunity for UAE residents to become urban farmers and address food security; aMusic Marketplace exhibit that seeks to fill the banking gap for gig economy workers by enabling independent music artists - the first gig workers - to independently manage both their music and their money; a gamified quantum computing educational concept that allows visitors to step into the shoes of the bank's fraud prevention officer; an exhibit on the personal data economy, which imagines how digitally active people can control and monetize aggregated and anonymized personal data; and an eco-citizenship exhibit - in line with the sustainability sub-theme - that deploys a smart mirror to educate visitors by tracking and rewarding their positive ecological and health actions with "Eco" and "Health" points in their bank wallets to encourage a healthier, planet-friendly lifestyle.
To enhance the payment experience for visitors, the space will be flanked by fully-fledged branches of Emirates NBD and Emirates Islamic, offering a range of services covering retail, SME, corporate and trade finance. In line with the bank's commitment to inclusion, the branches will be disability-friendly and equipped with accessibility features such as tactile floor markers, ramps with rails, Braille signs, low-height tellers and ATMs and accessible doors. Assistive technologies will include a hearing loop and an audio touch card for the visually impaired.
The group is also offering two exclusive card programs to further enhance the Dubai Expo 2020 experience for every visitor. The Emirates NBD Expo Mastercard Prepaid Card and the Emirates Islamic Expo Mastercard Credit Card will provide tourists and residents with access to privileges, offers and discounts at more than 2,000 retail, dining, wellness and entertainment outlets, as well as special Expo-related offers.